The final bank holiday of summer has come and gone, which for many signals the UK summer coming to an end.
Summer festivals have become incredibly popular in recent years, with an estimated 14 million people attending them in the UK alone. The August bank holiday is particularly popular for festival goers who flock to Reading and Leeds festival for a weekend of music, camping, no sleep, mud, drinking and pretty dire food.
For some, this combination makes for the most ideal bank holiday, however for others they’d prefer a cleaner and more relaxed way to spend the weekend. Media coverage is essential for those who chose to avoid Reading & Leeds festival this weekend, but are still Red Hot Chilli Peppers fans or enjoy a bit of grime from the likes of Stormzy.
TV and radio coverage of UK festivals allows you to enjoy the music from the comfort of your living room by watching it on the TV or via radio. Whilst, of course, it doesn’t begin to match the experience of the atmosphere that’s to be soaked up in the crowds of a festival, TV and radio coverage does allow for you to experience the best quality version of the music, with an average saving of £300, along with the best view as you don’t risk being stuck behind a group of 6ft males who enjoy a good mosh pit.
This summer marked 20 years for the BBC’s coverage of Glastonbury, the world’s largest greenfield festival. Despite the BBC celebrating its score year covering Glastonbury, they announced a reduction in TV coverage by 5 hours. The BBC announced viewers would be able to watch 25 hours of live coverage across the weekend, a reduction from the past 2 years which saw a total of 30 hours across the weekend. Instead, radio coverage increased with more than 60 hours being devoted to radio as well as the BBC uploading a lot of content onto their new BBC music app in order to encourage traffic through here.
It’s not only festival coverage where we are witnessing a current and future shift in types of broadcast; this can also be anticipated by the viewership figures from this summer’s Olympics. TV viewership for this year’s Olympics saw around a 20% decrease compared to previous years. Online platforms and apps saw a large increase in traffic, displaying the swap from devices used for viewing. This has led many to already start reflecting on viewing methods for Tokyo 2020 in four years time. The general expectation is that we are likely to see an even larger rise in the shift from live TV to alternative broadcast methods, such as phone and tablet apps, which can be used on the go.
This reduction in TV coverage and an increase in concentration on other platforms, whilst only small at the moment for festivals, still make you question the future of festival coverage. Will we gradually lose the opportunity to view festival highlights live on our TV in favour for moving with the modern age and seeing a shift to coverage being focused through apps, iPlayer on laptops/computers/tablets and online radio?
TV and Radio Coverage
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Today, the latest RAJAR figures for the second quarter of 2016 were released, and coming out on top was one of the UK’s first hit commercial stations, Capital FM. The station has grown from strength to strength and the last year has shown a rapid growth in the stations listenership figures.
Listener figures climbed to one million in just one year, gaining 365,000 listeners in three months. This boost signifies a record reach for the fourth consecutive quarter.
Renowned for breaking new artists and providing their audience with the best mainstream music, Capital FM is one of the most admired commercial radio brands with 2.3m listeners.
Capital London also widened its audience lead, thanks to the ‘Capital London Breakfast Show’ which pulled in 1.1m listeners every week. Dave Berry, George & Lilah are responsible for having the most listened to show on the network as the majority listeners are during breakfast. Successfully hitting the largest radio audience numbers in London and growing their audience by 3%.
Sister station Capital Xtra is also reaching incredible figures as 1.3 million people tune in each week to hear the freshest music and their favourite presenters and DJ’s. Following another strong quarter the umbrella station has an active 371,000 listeners in one year across the UK.
Capital FM is a great representation of the talent and content the Global media network provides. Although the Capital brand is doing well, other Global stations are not doing so great. Heart is now London’s third most popular radio station despite recording a 13.1% year-on-year fall in the average audience to 1.74 million - losing around 694,000 since last year. This was apparently due to Bauer brands mirror station Magic’s fall.
Nonetheless 56% of Capital FM’s audience aged 15 – 34 are media savvy and on trend. They are more likely get involved with Capital through a number of digital mediums such as DAB, the station app, social media and phone lines. In addition to the original forms of listening, these formats ultimately have a huge influence on the station’s progression.