Today, the latest RAJAR figures for the second quarter of 2016 were released, and coming out on top was one of the UK’s first hit commercial stations, Capital FM. The station has grown from strength to strength and the last year has shown a rapid growth in the stations listenership figures.
Listener figures climbed to one million in just one year, gaining 365,000 listeners in three months. This boost signifies a record reach for the fourth consecutive quarter.
Renowned for breaking new artists and providing their audience with the best mainstream music, Capital FM is one of the most admired commercial radio brands with 2.3m listeners.
Capital London also widened its audience lead, thanks to the ‘Capital London Breakfast Show’ which pulled in 1.1m listeners every week. Dave Berry, George & Lilah are responsible for having the most listened to show on the network as the majority listeners are during breakfast. Successfully hitting the largest radio audience numbers in London and growing their audience by 3%.
Sister station Capital Xtra is also reaching incredible figures as 1.3 million people tune in each week to hear the freshest music and their favourite presenters and DJ’s. Following another strong quarter the umbrella station has an active 371,000 listeners in one year across the UK.
Capital FM is a great representation of the talent and content the Global media network provides. Although the Capital brand is doing well, other Global stations are not doing so great. Heart is now London’s third most popular radio station despite recording a 13.1% year-on-year fall in the average audience to 1.74 million - losing around 694,000 since last year. This was apparently due to Bauer brands mirror station Magic’s fall.
Nonetheless 56% of Capital FM’s audience aged 15 – 34 are media savvy and on trend. They are more likely get involved with Capital through a number of digital mediums such as DAB, the station app, social media and phone lines. In addition to the original forms of listening, these formats ultimately have a huge influence on the station’s progression.